![]() Initially, there was only one “P” on the emblem, but it was associated with a parking sign. In 2014, Fuseproject designers created the first PayPal graphic symbol: a monogram consisting of a combination of “PP”. And thanks to a slight modification of the font, the letters in the monogram and the word mark became clearer, which increased their readability. Now the colors in the logo are dark and pale, which makes it possible to use it on a bright gold background (for example, on a payment button). To ensure that the emblem is in line with the idea of inclusion, they adapted it to the ADA standards, which take into account the needs of people with disabilities. ![]() To align the identity with the brand’s new strategy, PayPal’s in-house team has teamed up with independent studio Gretel. The designers’ main goal was to implement the concept of “people first,” which is aimed at demonstrating openness towards millions of customers of the payment system. The PayPal 2022 logo is very similar to the previous one, so many users did not notice the change. Trying to avoid the mistakes made, the developers focused on trust and innovation. A team led by Yves Behar conducted a visual audit of the past logo to learn about branding issues. The previous trademark did not reflect the technological achievements of the company, its transition from the era of web payments to the era of money transfers on mobile devices. ![]() At the same time, considerable attention was paid to the legacy of PayPal, the inextricable connection of the old design with the new. The main goal was to adapt the icon to all sizes of displays – from mini-screens to large flat monitors. In 2014, the global system decided to change the logo again and turned to Fuseproject for help. The ends of the lines looked like brush strokes. To connect directly with the brand name, the designers made it based on two “P” connected by legs. To do this, she took a round element resembling a coin and placed the “$” sign in it. Of course, the money company PayPal first decided to experiment with the dollar symbol. Since 2002, the financial and debit service has been subordinated to eBay, which has made it its division. Its headquarters are located in San Jose, California. It focuses on paying bills, shopping, and transferring and receiving money transfers. PayPal is one of the largest electronic payment services, formed in the United States in 1998. They were limited by a high level of consumer confidence in the existing image of the payment system. Developers could not dramatically change the appearance of the icon that people look for every day on web pages or in the list of applications. Such conservatism is associated with the problem of brand continuity. Over the many years of the brand’s existence, it has been updated only a few times while maintaining the same style. Mailjet is GDPR compliant and ISO 27001 certified, meaning that it guarantees an optimal level of email data privacy and security.The PayPal logo is conditionally permanent. Manage your contact lists without worrying about global data privacy regulations or data security. Update Contact Properties – update in real time the Contact Properties of a Contact in your Mailjet account. New Unsubscribe – when a user unsubscribes from a certain contacts list. Unsubscribe Contact From Mailjet List – unsubscribes a Contact from a specific Contact List in your Mailjet account. New Subscribe – when a contact subscribes in a Mailjet contact list. Subscribe Contact to Mailjet List – adds a new Contact to your MailJet account and subscribes it to a specific Contact List. New Parse API Inbound Email – in Mailjet. New Email Event – when an event occurs with a Mailjet contact (supported events: email sent, opened, clicked, bounced, spam, blocked). It can be customized with Contact Properties and Variables. Send Email Using a Mailjet Template – send an email through your Mailjet account using saved Mailjet email template. Send an Email Campaign to a List – send an email campaign through your Mailjet account to a full contact list.Īll Merchant Transactions – all Merchant Transactions, regardless of status, trigger this. Refunded Sale – only refunded payments trigger this. Send Plain Text Email – send an email through your Mailjet account with plain text content. Successful Sale – only successfully completed payments trigger this (with line item support). Send HTML Email – send an email through your Mailjet account with HTML content. Successful Sale – only successfully completed payments trigger this. You can customize this integration with Triggers and Actions, including:
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